TANGOLA - At the Source
Campaign
Set against the Tibetan Plateau of Qinghai, China this project traces Tangola’s yak wool and cashmere back to their origin and the hands that shape the craft.
Shot by photographer Alisa Dyundik, the journey starts at the home of Caiba and his family, documenting the rhythms of daily life and the generational knowledge behind harvesting yak wool and cashmere.
Centered on authenticity, the project reveals not just a supply chain, but a living culture. Grounding Tangola’s brand narrative with cultural heritage and human connection.
Client: Tangola
Role: Art Direction