Apple – Midnight Shot on iPhone
Campaign
A 19 minute short film released by Apple, filmed entirely with an iPhone 15 Pro. Directed by renowned Japanese director Takashi Miike, 'Midnight,' is an adaptation of a manga by legendary artist Osamu Tezuka.
Taking place in the neon lit streets of Tokyo; the film follows the story of an taxi driver who lends a hand to Kaede, a young girl chased by an evil assassins and his psychotic puppet.
The film amassed 48M+ Views on YouTube.
Preview the Case Study here.
Client: Apple
Agency: TBWA\Media Arts Lab
Role: Junior Art Director
Responsibilities: Graphic identity, post-production and award submissions.