App Store FY26 - Take any first step with App Store
Campaign
Building on previous year’s success, we turned App Store’s logo into a portal to all the wonderful possibilities it has to offer. Reframing the service as an immersive universe of possibilities and strengthening App Store’s branding.
The integrated campaign featured 16 distinct app worlds in collaboration with 13 unique global artists and 8 app developers.
An unreleased exclusive track from superstar K-pop group IVE, powered a multi-channel roll out spanning TV, digital, retail, bespoke outdoor placements and nationwide train takeovers.
Client: Apple
Agency: TBWA\Media Arts Lab