App Store FY25 - New Beginnings
Campaign
Travel ‘A’ papercrafted by Adrian & Gidi
Entertainment ‘A’ illustrated by Josh CochranIn Japan, many are unaware of the variety of services and apps offered on App Store. To give meaning to the platform, we commissioned 16 artists around the world, ranging from illustrators to paper craftsmen, to reinterpret the App Store ‘A’ as a gateway to start a million new activities.
The campaign was launched nationwide in April, across TV, OOH, and social during a seasonal period known as ‘New Life’. A cultural time for those seeking new endeavors.
Client: Apple
Agency: TBWA\Media Arts Lab