ARISA TAKADA


Japanese-Australian Art Director based in Tokyo, working at the intersection of fashion and technology.

Selected Work


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12. Apple – Shot on iPhone ‘Midnight‘
Gucci – Lucky Days 2026
Paul Smith SS23
TheOpen Product
App Store FY26
NIIHAI
TANGOLA
The Act of Looking
Sleek Magazine x Vittoria Alonso
App Store FY25
Reja – Forest of Time
Visual Research


About

Apple – Midnight Shot on iPhone

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A 19 minute short film released by Apple, filmed entirely with an iPhone 15 Pro. Directed by renowned Japanese director Takashi Miike, 'Midnight,' is an adaptation of a manga by legendary artist Osamu Tezuka.

Taking place in the neon lit streets of Tokyo; the film follows the story of an taxi driver who lends a hand to Kaede, a young girl chased by an evil assassins and his psychotic puppet. 

The film amassed 48M+ Views on YouTube.

Preview the Case Study here. 
Client: Apple
Agency: TBWA\Media Arts Lab
Role: Junior Art Director
Responsibilities: Graphic identity, post-production and award submissions.

Gucci – Lucky Days 2026

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Project image


In Japan, “Lucky Days” are considered auspicious dates on the traditional calendar, often used to guide important decisions in life such as weddings, business ventures, and major purchases.

To celebrate “Super Lucky Day” on March 5th, Gucci launched a series of still life campaigns featuring a white snake, a symbol of good fortune and prosperity in Japanese folklore and culture.


Client: Gucci
Role: Art Direction, Cultural Consultant


Paul Smith – SS23

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Surrounded by playful elements that exists in the sky, Paul Smith new footwear collection takes flight: ranging from fireworks, kites to dandelions. With a single Midas touch of the new Paul Smith footwear collection, muted environmental objects transform and embody the signature iconic stripes.

Client: Paul Smith
Role: Art Direction, 3D Animation


TheOpen Product

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TheOpen Product pillow bag captured on the streets of Seoul lensed by Alex Soroka.

Client: TheOpen Product (now Open YY)
Role: Art Direction



App Store FY26 - Take any first step with App Store

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Building on previous year’s success, we turned App Store’s logo into a portal to all the wonderful possibilities it has to offer. Reframing the service as an immersive universe of possibilities and strengthening App Store’s branding in the Japanese market.

The integrated campaign featured 16 distinct app worlds in collaboration with 13 unique global artists and 8 app developers. 

An unreleased exclusive track from superstar Kpop group IVE, powered a multi-channel roll out spanning TV, digital, retail, bespoke outdoor placements and nationwide train takeovers. 


Client: Apple
Agency: TBWA\Media Arts Lab
Role: Art Direction



NIIHAI - Moto Jacket

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Client: NIIHAI
Role: Art Direction


TANGOLA - At the Source

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Set against the Tibetan Plateau of Qinghai, China this project traces Tangola’s yak wool and cashmere back to their origin and the hands that shape the craft.

Shot by photographer Alisa Dyundik, the journey starts at the home of Caiba and his family, documenting the rhythms of daily life and the generational knowledge behind harvesting yak wool and cashmere. 

Centered on authenticity, the project reveals not just a supply chain, but a living culture. Grounding Tangola’s brand narrative with cultural heritage and human connection.

Client: Tangola
Role: Art Direction



The Act of Looking

Editorial




An editorial inspired by early 20th-century female surrealist painters, Gertrude Abercrombie and Leonor Fini.
Role: Art Direction


Sleek Magazine x Vittoria Alonso

Fashion Film






Designed by Vittoria Alonso, this project explores circular design through a dress made entirely from compostable materials, intended to be buried and returned to the earth after use.

While the garment is inherently temporary, it was preserved through 3D photogrammetry, immortalising both the model and the piece in the digital realm. The project contrasts physical ephemerality with digital permanence, positioning fashion between decay and data.

In collaboration with Zak Berry and fashion designer Vittoria Alonso.

Selected for  London Fashion Film Festival 2022 
& Fashion Film Festival Milano 2022

Role: Art Direction, 3D Animation


App Store FY25 - New Beginnings

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Entertainment ‘A’ illustrated by Josh Cochran
Travel ‘A’ papercrafted by Adrian & Gidi
In Japan, many are unaware of the variety of services and apps offered on App Store. To give meaning to the platform, we commissioned 16 artists around the world, ranging from illustrators to paper craftsmen, to reinterpret the App Store ‘A’ as a gateway to start a million new activities.

The campaign was launched nationwide in April, across TV, OOH, and social during a seasonal period known as ‘New Life’. A cultural time for those seeking new endeavors. 


Client: Apple
Agency: TBWA\Media Arts Lab
Role: Art Direction